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Global Gay Marketing & Media Consulting
Global Gay Marketing & Media Consulting
Global Gay Marketing & Media Consulting
Up to $125 billion is spent annually in the U.S. on advertising -- yet almost none of it reflects the dramatic social change underway for gay, lesbian, bisexual, or transgendered (GLBT) people. 

GLBT stereotypes, homophobia and trans-phobia remain often-used tools for comedy in commercials worldwide.

Corporations spend over $350 million annually in gay media and sponsorships to reach the estimated 7% of the adult population, or approximately 15 million American adults with buying power exceeding $845 billion in 2012

Learn Best Practices and how to avoid PR disasters from insensitive general advertising from global advertising, marketing and media expert Mike Wilke. To arrange for a consulting visit or interview, visit the Contact page.


December 2012 | Target has a dad embrace a male store clerk, which gets a positive reaction from the clerk.
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October 2012 | Expedia creates a web commercial featuring a father who comes to terms with his daughter marrying another woman.
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June 2012 | JCPenney introduces a pair of real gay dads and moms in separate print ads, following an attempted boycott by conservatives.
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June 2012 | Chevrolet breaks its first-ever print LGBT campaign for the Chevy Volt during Gay Pride.
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May 2012 | In Los Angeles, The Gap ran a billboard with a male couple sharing a shirt. 
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April 2012 | Ray-Ban's "Never Hide" campaign depicts a same-sex male couple in a retro ad, for its 75th anniversary.
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April 2012 | Nabisco uses a temperamental hair stylist in a spot for Ritz Crackerfuls.
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February 2012 | JCPenney introduces a bold new marketing campaign featuring Ellen DeGeneres, and stands behind her despite attacks by conservatives due to her sexuality.
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February 2012 | During the Super Bowl, Toyota Camry offers a reinvented "sofa" made of all women or men for a guy, and he likes both.
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January 2012 | Procter & Gamble features a feminine man with his dog in a Bounce ad, but the humor is pointed elsewhere.
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October 2011 | Motion pictures, Department stores and credit cards are top advertisers on TV shows with LGBT  people in them.
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September 2011 | A lesbian couple appears in a commercial for Johnson & Johnson product K-Y Brand Intense 
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July 2011 | Expedia features openly gay star Timm Gunn in its new campaign.
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May 2011 | Google Chrome   creates an inclusive message that specifically supports the gay community.
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February 2011 | Pepsi-Cola Co./Frito-Lay's Doritos brand debuts not one but two online commercials for the Super Bowl. (Told You So and The Sauna)
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Sept. & August 2010 | Marshalls & Bluefly.com both feature feminine male designers, good examples of inclusive representations.
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July 2010 | BlackBerry offers a great example of diversity inclusion.
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June 2010 | Coca-Cola breaks an intriguing commercial in Egypt.
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May 2010 | McDonald's gets worldwide attention for this well-handled commercial in France.
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Feb. 2009 | A good idea of what not to do, from Pepsi Max in the UK...